Episode 26

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Published on:

18th Aug 2025

Google Business Profile: From Map Pin to Money Magnet

Your Google listing is more than a digital business card—it’s your most underutilized marketing asset. In this episode, Lani and Jeana dig into the real power behind your Google Business Profile (GBP): why most business owners are using it wrong, what to fix today, and how to make it your highest-converting source of leads without spending a dime on ads.

If you're still relying on word of mouth or chasing leads that never close, it's time to make Google do the heavy lifting.

What You’ll Learn:

  • The #1 mistake most people make with their Google listing
  • How the “map pack” works and why it’s your ticket to free visibility
  • What info Google needs to trust your profile (and rank it higher)
  • Why automation makes or breaks your review strategy
  • Tools to collect 100+ great reviews with less than 5 minutes of effort
  • What to post on your listing to keep it active and converting

📌 Instagram: @stealthfreedomtoexit

📌 Facebook: Lani Dickinson

📩 Email: info@stealthfreedomtoexit.com

🌐 Website: stealthfreedomtoexit.com

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About the Podcast

Freedom To Exit
Freedom to Exit with Lani Dickinson
Freedom to Exit helps small business owners turn buyers into beggars by building sustainable, scalable, and sellable businesses—while avoiding earn-outs, seller financing, and discounted exits.

Hosted by Lani Dickinson, this podcast is for entrepreneurs who want to build a business that runs without them and sells on their terms.

Most businesses never sell. Why? Because they weren’t built to be sellable. Whether your goal is time and location freedom or a profitable exit, the steps are the same:
- Designing a scalable, self-sustaining company
- Building predictable, repeatable revenue
- Structuring your business to attract the right buyers
- Avoiding seller financing, earn-outs, and bad deals
- Understanding how buyers structure deals so you can negotiate from strength

Each week, Lani breaks down the realities of exiting a business, shares insights from top entrepreneurs and buyers, and gives you the tools to maximize your company’s value before you even think about selling.

If you want to own a business that works for you—not the other way around—Freedom to Exit will show you exactly how to get there.

About your host

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Lani Dickinson

Lani Dickinson is a former Fortune 175 CEO who left the corporate world to help business owners achieve what most never do—true freedom. Through STEALTH, she helps founders scale smarter, exit richer, and reclaim their lives by transforming their businesses into sellable, high-value assets.

Most entrepreneurs are trapped in a cycle of working too much and earning too little freedom. Lani’s expertise lies in building sustainable, scalable, and sellable businesses—giving founders the ability to step back, cash out, or create a legacy that lasts. If you’re ready to stop running your business and start owning your life, you’re in the right place.