Episode 13

full
Published on:

29th Apr 2025

You Don't Need More Leads

In this episode of Freedom to Exit, Lani Dickinson drops a powerful truth:

You don’t need more leads—you need better follow-up.

Lani reveals why most businesses are leaking leads (and cash) they already paid to generate. She shares how slow or missed follow-up destroys not just your current revenue but your future exit valuation. Plus, she explains why AI and automation are no longer optional if you want to scale, sell, or step back from your business without losing momentum.

What You’ll Learn:

  • Why your team is ghosting leads—and shrinking your exit multiple
  • How buyers evaluate your sales process when deciding what your business is worth
  • Critical statistics that prove speed-to-lead is everything
  • How automation boosts your revenue and makes your business sellable
  • Real examples of AI catching leads (and closing deals) at 2am while competitors sleep

If your goal is time freedom, location freedom, or a bigger check when you exit—you can’t afford to miss this.

---

Enjoyed this episode?

Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

Free Resources to Go Further:

📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

Connect with Lani Dickinson:

📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

📌 Facebook: https://www.facebook.com/laniadickinson

Need expert guidance on your exit?

Visit https://stealthfreedomtoexit.com

If you got value from this episode, leave a review—it helps more business owners find the show!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Freedom To Exit

About the Podcast

Freedom To Exit
Freedom to Exit with Lani Dickinson
Freedom to Exit helps small business owners turn buyers into beggars by building sustainable, scalable, and sellable businesses—while avoiding earn-outs, seller financing, and discounted exits.

Hosted by Lani Dickinson, this podcast is for entrepreneurs who want to build a business that runs without them and sells on their terms.

Most businesses never sell. Why? Because they weren’t built to be sellable. Whether your goal is time and location freedom or a profitable exit, the steps are the same:
- Designing a scalable, self-sustaining company
- Building predictable, repeatable revenue
- Structuring your business to attract the right buyers
- Avoiding seller financing, earn-outs, and bad deals
- Understanding how buyers structure deals so you can negotiate from strength

Each week, Lani breaks down the realities of exiting a business, shares insights from top entrepreneurs and buyers, and gives you the tools to maximize your company’s value before you even think about selling.

If you want to own a business that works for you—not the other way around—Freedom to Exit will show you exactly how to get there.

About your host

Profile picture for Lani Dickinson

Lani Dickinson

Lani Dickinson is a former Fortune 175 CEO who left the corporate world to help business owners achieve what most never do—true freedom. Through STEALTH, she helps founders scale smarter, exit richer, and reclaim their lives by transforming their businesses into sellable, high-value assets.

Most entrepreneurs are trapped in a cycle of working too much and earning too little freedom. Lani’s expertise lies in building sustainable, scalable, and sellable businesses—giving founders the ability to step back, cash out, or create a legacy that lasts. If you’re ready to stop running your business and start owning your life, you’re in the right place.