Episode 10

full
Published on:

11th Mar 2025

Avoiding Deal Breakers: Make Your Business Sale-Ready

Most deals don’t fall apart in negotiation—they fall apart in due diligence.

In this episode of Freedom to Exit, Lani Dickinson exposes the top deal killers that derail business sales at the last minute—and shares exactly what you can do now to make your business sale-ready, long before buyers ever get involved.

From messy financials to key-person risk to environmental liabilities, these hidden issues cost sellers millions (and sometimes cause deals to fall through entirely). But with the right preparation, you can remove risk, speed up the sale process, and protect the value you’ve built.

What You’ll Learn:

  • Why 30–50% of businesses fail to sell during due diligence
  • The most common reasons buyers back out at the last second
  • Real stories of deals that collapsed (and how they could’ve been avoided)
  • How to identify and fix financial, operational, and legal red flags
  • Why clean books, proper licensing, and diversified revenue are non-negotiable

If you think your business is ready to sell because it’s profitable—you’re missing the bigger picture.

This episode will help you protect your deal before it’s ever on the table.

Get the Free Changes Assessment: https://stealthfreedomtoexit.com/changes

Want to know where your sales process is broken and how to fix it? Take the Changes Assessment to identify where you're losing leads, how AI and automation can save you time, and how to get out of the daily sales grind.

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Transcript
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>> Lani Dickinson: Hey. Exit Focus Founders. Welcome back to the Freedom to Exit

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podcast where we talk about how to build a business that runs

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without you, scales predictably and sells for

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top dollar when you're ready.

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Today's episode is about the biggest nightmare for any

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business owner trying to sell. Having the deal

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fall apart at the last minute. If you think

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your business is sellable just because it's

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profitable, that just isn't true.

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Buyers can find hidden risk you didn't even know

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existed. Most business sales die and

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do diligence, but you can prevent this. Let's make

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your business deal proof before you sell.

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We'renna break down the top deal killers and show

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you how to remove these risks. Years before the

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sale, explain why many business buyers now

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purchase assets, not the entire company, to avoid

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taking on unknown risks. And today we're

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gonna cover the top reasons businesses fail to

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sell after getting an offer. How to prevent

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surprises and due diligence like compliance issues,

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customer concentration issues, other liabilities,

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environmental risks, and I'll give you some real world

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examples of deals that collapse and what every

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seller should do in the next one to three years before

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exiting. Here's the truth. 30 to

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50% of businesses that don't sell fail

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in due diligence, not in negotiations.

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60% of failed deals are due to financial

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inconsistencies or surprise liabilities.

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40% of buyers back out due to operational

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weaknesses, key person risk or compliance

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concerns. When they uncover these issues, they walk

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away. Especially financial inconsistencies.

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Revenue overstated profit, not exactly right.

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Expenses not matching. This is what happens when

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business owners mix in personal expenses

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and use aggressive accounting tactics.

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Buyers are going to demand clean books. You may as well do

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it now. If you have unresolved legal or

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compliance issues, other disputes, tax

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liabilities. Get those resolved before you want to talk to

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buyers. Intellectual property problems,

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no trademarks, unclear ownership of proprietary

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process or reliance on software or code

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the business doesn't actually own. this is a major deal breaker,

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especially in service and tech based businesses.

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Key employee risk. Businesses too

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dependent on the owner or a few key people are at an

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extreme risk. If a buyer sees that

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the company may struggle without a certain individual,

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they're gonna either lower their offer or walk away.

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If you have supplier or customer concentration risk

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where 30% or more of your revenue comes from one place,

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they may walk away. What happens if that person leaves post

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sale? So diversification is

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key. Environmental risks like storage tanks,

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underground drilling, regulatory zoning issues. These can

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delay a sale and maybe even close the sale.

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Undisclosed liabilities like debt tasks,

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operational risks. If you don't disclose those

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UPFNT in full transparency, it destroys

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trust. Anything that delays time

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and trust is likely going to be

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a red flag and kill the deal. The

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result? Buyers walk away either entirely

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or they drastically reduce their offer to hedge against

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the risk. Here are a couple real world examples of deals

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that fell through and why Compliance and Licensing

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Issues so I was involved in a purchase where we

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chose not to buy the full company. We just bought the

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assets. The problem was we were aciring a

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healthcare facility and the business we were

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acquiring had compliance issues in its past

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from regulatory violations. Our dilemma?

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Buy the company and inherit the past

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regulatory issues, fines and an unknown

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future implication. Not a good option

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or only by the assets and apply for new

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licensing. That's the best option. But we lost six

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months of reimbursement to avoid the legal

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liability. That's what we chose to do

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and we may have avoided financial and legal

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baggage from past owners in the future, but we also missed out

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on six months worth of earnings. So we

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got a new license under a clean slate and that was good. The deal

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closed successfully with no hidden liabilities. But if they hadn't been

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upfron that deal might have closed or might have just been

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canceled. A plumbing company I know about was selling for 5

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millionars but 60% of its revenue came from one

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single contractor. The buyer said e. If that

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one contractor closed or left, this business would

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lose most of its revenue overnight. So

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they discovered that during due diligence

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and cut their offer in half. So that didn't

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go through because that wasn't viable for the seller. This could

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have been avoided if the seller had been able to document and

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clearly articulate a growth plan or

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diversified their customer base a couple years before

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selling. Securing long term contracts with major

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clients to guarantee revenue stability

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or if they could have proved that the business could survive without that

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single client. But they didn't do that. Here's another one that I

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was involved in. The business was built on

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land that had historical oil drilling activity.

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The prior owner still owned the oil rights

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and mineral rights and was still responsible for

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underground storage tanks. So before the sale could

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proceed that all had to be

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surveyed and the old owner had to approve

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the new buyer to make sure that they felt like they

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would take responsibility for that future environmental issue.

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The deal took months longer than expected because

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of those government inspections and the final

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sale. Relying on all of these people coming

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to these additional agreements about the environment.

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And this was an already complex and stress

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negotiation. And guess what? An old

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banknote from the prior owner surfaced in

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the title search. The buyer, seller or original owner

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had to pay that off before the deal could close. So here's a

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key lesson. If your business owns real estate,

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has an environmental issue, get all of

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that assessed and listed or taken care of

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and come transparently to the deal. Make sure your title

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is clear before you try to start negotiating a

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sale. Get your financials in order.

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Secure your intellectual property and contracts

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Reduce your owner dependencies and key people

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risk. Address environmental real estate contract

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issues get the banks paid off Speed up the

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due diligence process time KE Killelss deals.

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So take the changes assessment at the link in the show notes

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to see where you might stand in all of this and let's get you out

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of your business.

Listen for free

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About the Podcast

Freedom To Exit
Freedom to Exit with Lani Dickinson
Freedom to Exit helps small business owners turn buyers into beggars by building sustainable, scalable, and sellable businesses—while avoiding earn-outs, seller financing, and discounted exits.

Hosted by Lani Dickinson, this podcast is for entrepreneurs who want to build a business that runs without them and sells on their terms.

Most businesses never sell. Why? Because they weren’t built to be sellable. Whether your goal is time and location freedom or a profitable exit, the steps are the same:
- Designing a scalable, self-sustaining company
- Building predictable, repeatable revenue
- Structuring your business to attract the right buyers
- Avoiding seller financing, earn-outs, and bad deals
- Understanding how buyers structure deals so you can negotiate from strength

Each week, Lani breaks down the realities of exiting a business, shares insights from top entrepreneurs and buyers, and gives you the tools to maximize your company’s value before you even think about selling.

If you want to own a business that works for you—not the other way around—Freedom to Exit will show you exactly how to get there.

About your host

Profile picture for Lani Dickinson

Lani Dickinson

Lani Dickinson is a former Fortune 175 CEO who left the corporate world to help business owners achieve what most never do—true freedom. Through STEALTH, she helps founders scale smarter, exit richer, and reclaim their lives by transforming their businesses into sellable, high-value assets.

Most entrepreneurs are trapped in a cycle of working too much and earning too little freedom. Lani’s expertise lies in building sustainable, scalable, and sellable businesses—giving founders the ability to step back, cash out, or create a legacy that lasts. If you’re ready to stop running your business and start owning your life, you’re in the right place.